Our Toyota of Plano team is very proud to represent a manufacturer that is constantly looking for ways to improve standards within the automotive industry. Over the past few decades, Toyota Motor Corporation has remained dedicated to innovation, research and development. In fact, in the past, Toyota has even shared that they spend over a million dollars per hour on research and development.

It’s hard to deny that Toyota makes some of the best vehicles for sports fans looking to get outside and root on their favorite teams. Our Toyota of Plano team has put together a list of our top vehicle picks for the 2022-23 tailgating season. Whether you have season tickets or can only make it to your team's biggest games - here are a few vehicles that you should consider upgrading to this tailgating season. 

Toyota’s very own Area 51 is now being revealed to the public. 31 years after its establishment, Toyota invited journalists from Arizona’s Family into their hidden Sonoran Desert facility. Thanks to this interview the public is finally getting an opportunity to learn how the award winning manufacturer tests and evaluates the performance and comfort standards of their impressive lineup of vehicles. Join the Toyota of Plano team as we take a first look at Toyota Arizona Proving Grounds, located 60 miles northwest of Phoenix.

From building vehicles equipped for the surface of the moon to making strides towards a future where autonomous cars can safely coexist with drivers, Toyota is always looking for ways to be on the forefront of innovation. So what’s next for the award winning manufacturer? The Toyota of Plano team is ready to take a look at Toyota Engineering’s latest project, developing more hydrogen powered vehicles, but first, it’s important to understand where this interest came from.

Toyota of Plano is excited to introduce Plano, Richardson, Frisco, McKinney and surrounding areas to the brand new, highly anticipated 2023 Toyota Highlander - set to release in October 2022. As the reigning best selling midsize SUV on the US market, our team looks forward to welcoming the new generation of this impressive Toyota model. To help introduce the 2023 Toyota Highlander, Toyota of Plano has put together a comparison against one of its biggest competitors, the 2023 Subaru Ascent.

What do bees, butterflies, beetles, bats, and Toyota all have in common? They are all doing their part to preserve and expand biodiversity. Pollinators, like bees and butterflies, play a fundamental role in the reproduction of up to 90% of flowering plants globally. So how does Toyota fit into this narrative? Toyota has pledged to support 26,000 acres of pollinator habitat, across North America. As an extension of Toyota Motor North America, our Toyota of Plano team is proud to be a part of the greater effort to help protect biodiversity in our community and across our country.

This week marks the fifth anniversary of Toyota Motor North America (TMNA) opening in North Texas. Toyota of Plano, a top selling Toyota dealer in DFW located next door to the Toyota Headquarters, wants to celebrate by looking back on the positive impact that TMNA has made on our North Texas community.

 

July 12th was National Collector Car Appreciation Day, and in honor of this year's National Collector Car Appreciation Day, our Toyota of Plano team wanted to highlight some of Toyota’s most “collectable” vehicles. Whether a Truck, SUV or a sports car, Toyota has a number of cars that have only gotten better with age. Let's face it there’s some cars that never lose their charm. Join our Toyota of Plano team as we take a deep dive into some of the classic Toyota vehicles that we have come to know and love.

Toyota of Plano is a proud sponsor of a brighter future, and a brighter future starts with empowering the youngest members of our community. Toyota of Plano’s athletic sponsorship initiative allows us to give back to the community, by providing the resources to help more of our children safely participate in afterschool activities.

Independence Day: a time to gather, observe, and toast to our freedom. As the Fourth of July weekend rapidly approaches and increased travel is anticipated, our Toyota of Plano team wants to remind our readers to stay alert this holiday weekend.