Toyota of Plano in the Community

The RAV4 Continues to Lead America’s SUV Market

When drivers search for an SUV that feels practical, dependable, efficient, and ready for everyday life, the Toyota RAV4 continues to rise to the top. It has become one of the most trusted SUV models in the country because it delivers what so many shoppers are looking for: comfort, capability, fuel efficiency, and long-term value. For North Texas drivers, Toyota of Plano makes it easy to explore the latest RAV4 options right here in the DFW area, with access to a wide selection of trims, features, and available hybrid models.

Toyota’s triumph at Imola represents an impressive achievement in endurance racing. Competing in its 100th WEC race, Toyota secured its 50th win, a milestone that highlights both consistency and engineering excellence.

The No. 8 Toyota TR010 Hybrid, driven by Sébastien Buemi, Brendon Hartley, and Ryō Hirakawa, delivered flawless performance, overcoming fierce competition, especially from Ferrari on their home turf in Italy.

This wasn’t just a win, it was a statement.

Find the Right Toyota at the Right Value at Toyota of Plano

If you’re searching for the best Toyota deals in DFW for 2026, Toyota of Plano is one of the top destinations for drivers across North Texas. Conveniently located and proudly serving Plano, Dallas, Richardson, and Frisco, Toyota of Plano offers a strong combination of selection, pricing, and customer-focused service.

Toyota has been making waves in the racing world with impressive performances across multiple racing series. From the grueling off-road challenges of the World Rally Championship (WRC) to the endurance tests of the World Endurance Championship (WEC), and the high-speed excitement of NASCAR, Toyota's commitment to excellence is undeniable. Here’s a closer look at their recent achievements and why you should consider buying a Toyota from Toyota of Plano.

The Toyota Dream Car USA Art Contest serves as a powerful platform for nurturing creativity, innovation, and artistic expression among young minds aged 4-15. By giving the next generation an opportunity to share their vision for the future of transportation, the contest not only fosters talent and ingenuity but also encourages them to think critically about the role of mobility in our society.

Toyota has done it again! Toyota engineering is being recognized for the 8th consecutive year, by Intellectual Property Owners Association(IPO), for earning the most research and development patents among automakers in the United States. In fact, they were granted over 2,750 patents in 2021 alone. These patents allowed Toyota to progress in categories such as electrification, automated driving systems, hardware, AI and more. 

Toyota of Plano just keeps winning!

Toyota of Plano has just won the 2020 Service Management Top Performer Award. This award is given to the top 10 performing automotive service departments by Gulf States Toyota. With over 150 Toyota dealers, Gulf States Toyota is one of the world’s largest independent distributers of Toyota vehicles and parts.

Toyota of Plano is being honored in the second annual CARFAX Top-Rated Dealer Program. Using actual verified customer ratings, Toyota of Plano is now among the Top-Rated Dealers in the U.S. Toyota of Plano knows that providing customers with a good overview of a used car’s history, repairs, and collisions is important. CARFAX provides a good baseline of information about a particular vehicle that can help in your car buying decision process.

The 2021 RAV4 and the 2021 RAV4 Prime received a 2021 Kelley Blue Book Best Buy Award. The prestigious Kelley Blue Book Best Buy Awards are informed by a year-long review by experts, evaluating and testing every new vehicle in America. The award is given to the highest-value choices in 16 popular vehicle categories.

Congrats @Toyota for two hybrid #BestCars17 winners: Prius and RAV4 Hybrid. With Bill Fay at @ChiAutoShow. https://t.co/xaoc0CI8xi pic.twitter.com/LxViEn9isn

— U.S. News Cars (@USNewsCars) February 9, 2017

Lest the Prius be the only Toyota vehicle to receive attention, the 2017 Toyota RAV4 Hybrid is getting in on the awards fun. The RAV4 Hybrid has been named the Best Hybrid SUV for the Money by U.S. News & World Report. That means Plano and Dallas drivers get a whole lot out of their purchase.