We're funding 28,000+ species assessments with @IUCN to help protect biodiversity: https://t.co/wGteGwkSku pic.twitter.com/rOO0NUnMbL
— ToyotaGB (@ToyotaGB) May 10, 2016
"When tackling threats to the global environment, it is important to act early and boldly with concrete steps that will make a difference in people’s lives. We did it in 1997 with Prius, and more recently with the hydrogen fuel cell Mirai," said Executive Vice President of Toyota Motor Corporation, Didier Leroy.
Leroy is referencing Toyota's efforts to reduce carbon dioxide emissions with hybrid cars, like the Toyota Prius, which use less fuel than a conventional vehicle, and by developing the hydrogen-fueled Mirai, which uses no gasoline at all.
"But protecting the environment is not just about CO2 and emissions," he continued. "Biodiversity is equally important to human lives."
To help not only conserve wild species, but protect the humans whose livelihoods depend on them, Toyota has entered a five-year partnership with the International Union for Conservation of Nature (IUCN). Over the next five years, grants from Toyota will fund assessments of at least 28,000 economically important species, like marine fish, wild grains, and edible fungi, to be added to the IUCN Red List of Threatened Species.
"By entering this partnership with IUCN, we are very proud to take an additional step toward the challenge of establishing a future society in harmony with nature," Leroy concluded.
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